Everything you need to unlock your potential.
Frameworks, tools, and resources that turn what you already have into what you could build. Take the survey to unlock your full library.
8 pages
How to Validate Your Idea
$9Test before you build.
Most people spend months building something nobody wants. This guide gives you a proven framework to find out if your idea is real in 7 days or less.
The 4 types of validation — and which 2 actually count
The 7-day validation framework — day by day
The 3 mistakes that kill good ideas
Full validation checklist
8 pages
How to Price Your Service
$9Stop undercharging.
Undercharging is the most common mistake service providers make. This guide gives you a framework to price with conviction and stop leaving revenue on the table.
The 3 pricing models — and which one to use
The Value Equation with real examples
How to build a pricing ladder
How to raise prices without losing clients
22 pages
Pitch Deck Basics
$19What investors and partners actually want to see.
Most pitch decks fail before the third slide. This guide teaches you to build a deck that earns the next conversation.
Know your audience — 5 research questions before you pitch
The 10-slide framework with examples and pro tips
Color, composition, and movement principles
Full resource directory — tools, fonts, images, inspiration
38 pages total
The Hidden Capital Bundle
$29All three guides. Save $8.
Everything you need to validate your idea, price your service, and pitch it to the right people. The complete toolkit.
How to Validate Your Idea ($9 value)
How to Price Your Service ($9 value)
Pitch Deck Basics ($19 value)
Instant download — all three delivered to your email
Hidden Capital
Your Pocket MBA
Everything you need to build something real — grants, templates, tools, and frameworks. Curated for founders and service providers.
Funding & Grants
California Small Business Grant
State-funded grants for CA small businesses. Rolling applications.
LADBS Small Business Program
City of LA programs for small business owners including loans and technical assistance.
SBA Loans & Grants
Federal small business loans, grants, and resources from the US Small Business Administration.
Hello Alice Grant Finder
Free tool to find grants specific to your business type, location, and founder background.
IFundWomen
Grants and coaching for women-owned businesses. Strong LA community.
Amber Grant for Women
$10,000 monthly grant for women entrepreneurs. Simple application.
Templates & Tools
Business Model Canvas
One-page framework to map your business model. Free download from Strategyzer.
Lean Canvas
Adapted for startups — focus on problems, solutions, and key metrics.
Financial Model Template (Notion)
Simple revenue and expense model for early-stage businesses.
Pitch Deck Template (Canva)
Professional pitch deck templates. Free with Canva account.
One-Pager Template
Clean one-page business summary template for investor and partner meetings.
Invoice & Contract Templates (AND CO)
Free invoicing, contracts, and proposals for freelancers and service providers.
Legal & Finance
Clerky
Form your LLC or C-Corp online. Trusted by thousands of startups.
Stripe Atlas
Incorporate in Delaware, open a bank account, and get started — all in one place.
Mercury Bank
Banking built for startups. No fees. Great API. Widely used in the startup community.
Brex
Business credit card and financial tools for startups and growing companies.
Bench
Bookkeeping for small businesses. Real humans plus software. Integrates with everything.
Docusign Free Tier
Send and sign contracts digitally. Free for up to 3 documents per month.
Learn & Grow
Y Combinator Startup School
Free online program from YC. Lectures, resources, and community for early-stage founders.
First Round Review
Long-form essays on building companies. Some of the best startup writing on the internet.
Lenny's Newsletter
Product, growth, and career advice. Must-read for anyone building a product.
How I Built This (NPR)
Podcast — founders tell the real story of building their companies. Essential listening.
Coursera Business Foundations
Free audit of Wharton's core MBA curriculum — finance, marketing, operations, strategy.
Google for Startups
Free tools, credits, and programs for early-stage startups from Google.
Instant delivery to your email after purchase. PDF format. No subscription required.